Leaders can choose to articulate a vision which informs and inspires the team. It is the company who decides they will advance to the top of the market and stay there. It is the agency of local government who determines they will win a national award for organizational excellence.
A vision is a call to action about who the organization can be or what it can achieve in the future. It needs to be realistic, feasible, relevant, meaningful, and timely. It needs to be known, understood, and acted upon as intended by everyone within the organization.
It should be data-driven and well researched. It should flow from an excellent knowledge of the internal and external organizational environment. Everyone needed to implement it should have the opportunity to help contribute ideas to the vision.
It should stretch the organization. It is long term. It involves a major commitment by the entity pursuing it. Everything within the organization must be designed and done around achieving the vision. Everyone within the organization must be “all in” to see it realized.
Organizations which select the right vision and have the leadership, culture, and team required to accomplish it can succeed. They must have the correct implementation plans. All operations must be organized around fulfilling the specific vision. The vision should be clear from everything the organization does and how they do it.
Greatness can be attained. Organizations can identify a vision that allows them to transform themselves. Leadership is critical to this process (Abrashoff, 2002; Collins, 2001; Maxwell,1998; Starling, 2008; Welch, 2005).
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