If you think what’s happening in America for certain members of a certain party is the ultimate public relations nightmare, you are right.

It’s not easy to get it right when you’re getting bad advice or no advice at all.

And it’s not just political candidates and political parties that need public relations help. Whether you’re the area’s largest employer, a local small business managing TripAdvisor and Google reviews or a non-profit organization who needs to schedule face-to-face time with a legislator on an issue, anyone who has a public-facing entity that needs to get the word out about their product, service or mission, should have an experienced PR person on speed dial.

Scott Sobel is an Emmy Award-winning former investigative journalist with decades of experience. Transitioning into the public relations field, Sobel’s expertise includes ‘national and international crisis, litigation, government, corporate, association, aviation and news media communications’, and his Washington D.C.-based agency has advised some of the nation’s top clients. He frequently represents clients seeking to build relationships with the U.S. Congress and other government agencies.

“His experience is worldwide, for example, he managed media relations for: the Catholic and International Baptist churches in the U.S. and internationally; top-tier law firms and corporations; represented individual clients like former AT&T CEO C. Michael Armstrong and financial notable Michael Farr; celebrities like Rosie O’Donnell, for example, during her Gruner and Jahr trial; and created programs and managed crises for Mitsubishi Heavy Industries, Mitsubishi Aircraft Corporation; and Tamarack Aerospace Group. Scott organized trade missions for Egyptian and Indian legal and business associations in the US and a discrete business development initiative for Croatia,” according to his bio.

During his stop at the Flagler Tiger Bay Club for the March 2025 meeting, Sobel will be discussing his thoughts on navigating a PR crisis and the value of facts, especially pertinent as society continues to evaluate the role social media plays in the election cycle and as a go-to news source for generations of Americans.

The luncheon meeting is open to members and guests of the Flagler Tiger Bay Club. Advanced registration is required by March 13 and reservations can be made by visiting www.FlaglerTigerBayClub.com.

The club’s January and February’s meetings sold out within two weeks of announcement, so those interested in attending are encouraged to register early according to Club President Jay Scherr.

 

IF YOU GO: 

DATE: Wednesday, March 19, 2025 from 11:30 AM to 1:00 PM

SPEAKER: Scott Sobel, Award-Winning Public Relations Practitioner; Retired Major Market & Network Investigative Journalist

LOCATION: Hammock Dunes Club, 30 Avenue Royale, Palm Coast, FL

EVENT TOPIC: “How to Navigate a Crisis in a Changing Information Age: If Facts Don’t Always Matter, What Does?”

REGISTER: Flagler Tiger Bay Club, Inc. – March 19th Luncheon Meeting — Featuring Guest Speaker: SCOTT SOBEL, Award-Winning Public Relations Practitioner