The University of North Florida has named Andrea Jones vice president of marketing and communications.

Jones, who currently serves as the vice president of public relations and marketing communications at Georgia State University (GSU), has more than 15 years of experience in higher education. In her new role, Jones will lead marketing and communications strategies at UNF to build brand awareness and elevate the University’s reputation regionally and nationally among prospective students and other key stakeholders.

“Andrea has an impressive background as a leader in higher education marketing, and we are excited to bring her expertise to UNF,” said UNF President Moez Limayem. “She has a proven record implementing strategies to drive enrollment and student success outcomes, and we look forward to her leadership as we continue to share the UNF story.”

Jones has worked in public relations and marketing at GSU since 2008, serving in a number of positions including director of media relations and associate vice president, before being named vice president in December 2021.

During her time at GSU, the university set out to become a national model for student success. Jones and her team built strong internal and external awareness of the university’s goal and direction, and she also implemented successful processes and systems to coordinate marketing collaboration across the university. Jones and her team have won numerous awards for marketing and communications efforts.

At UNF, Jones will oversee a staff of more than 20 marketing, media relations, social media and web services professionals and will ensure coordinated, strategic marketing and communications throughout the University’s colleges, departments and units.

“Under President Limayem’s leadership, UNF has set ambitious goals and has a clear vision for its future,” Jones said. “I am so honored and excited to join the team.”

Before entering higher education, Jones was a reporter with The Atlanta Journal-Constitution. She has a bachelor’s degree in journalism from the Grady College of Journalism at the University of Georgia.

Jones will begin her new role on June 10.

Media Release: University of North Florida