DAYTONA BEACH, Fla. — (August 22, 2023) – In less than 60 days, the Daytona Beach area will welcome motorcycle enthusiasts for the 31st annual Biketoberfest® rally on October 19-22, Southeast’s best motorcycle rally.

The four-day motorcycle rally attracts motorcycle enthusiasts to Volusia County with beautiful Florida weather, live music, industry’s top vendors, bike shows, motorcycle racing at Daytona International Speedway, and miles of scenic rides along famous A1A, historic Main Street or the scenic loop.

Riders on the Ormond Scenic Loop and Trail along A1A. Photo Credit: Daytona Beach Area Convention and Visitors Bureau

For the 11th straight year, GEICO will serve as the official sponsor of Biketoberfest®.

Photo Credit: Daytona Beach Area Convention and Visitors Bureau

“Biketoberfest® attracts motorcycle enthusiasts from around the world to the Daytona Beach area,” said Lori Campbell Baker, Executive Director for the Daytona Beach Area Convention and Visitors Bureau. “From Main Street and Daytona International Speedway to Destination Daytona, Midtown and the Ormond Beach scenic loop, the list of activities and scenic rides to enjoy are endless. We hope that all riders have a safe and enjoyable experience in the destination.”

Bikers at the Daytona International Speedway. Photo Credit: Daytona Beach Area Convention and Visitors Bureau

The Official Biketoberfest® Welcome Center presented by GEICO will be located trackside this year, in Daytona International Speedway’s thriving display area (1801 West International Speedway Blvd., Daytona Beach, FL 32114). Along with information about the area, the Welcome Center will be handing out free posters, pins, poker chips and helmet stickers for visitors.

As motorcycle enthusiasts of all ages and riding all types of bikes explore the area, they will discover plenty of new additions. New restaurants include Stroud’s BBQ located in Daytona Lagoon, Harry’s Famous Pizza at the Ocean Walk Shoppes, Millie’s second seafood restaurant location in Ormond Beach named Millie’s North and Café Con Leche Granada, an Ormond Beach establishment that serves authentic Cuban, Mexican and Puerto Rican food. For those posting their journeys on social, the Daytona Beach Mural Trail offers visitors some colorful and creative new photo ops as well as the Riverfront Esplanade located in Downtown Daytona Beach. In addition, the recently renovated Daytona Beach Pier and Racing’s North Turn Beach Bar and Grille in Ponce Inlet have reopened to guests.

Photo Credit: Daytona Beach Area Convention and Visitors Bureau

More information is available on the official event website, Biketoberfest.org, including a list of area events, concerts, demo rides, places to stay, top scenic rides, and more.