Palm Coast, FL – Starting over can be a challenge. It’s a life changing experience that requires an honest and comprehensive evaluation of a person’s strengths and weaknesses, goals and challenges.

In business it’s called a SWOT analysis – strengths, weaknesses, opportunities and threats, and it defines a business owner’s next steps.

Taking a responsible path with a beauty salon and thriving cosmetology school opened several years ago, it was during COVID’s lockdowns that Margherita Perry and Beth Tardiff closed the doors and sought to regroup, one business among many across America that never reopened their doors in one of the most heavily impacted service industries.

“Barber shops, nail salons and other providers of personal services appear to be hardest hit, according to the Fed study, accounting for more than 100,000 establishment closures beyond historically normal levels between March 2020 and February 2021,” noted Ruth Simon in an April 16, 2021 Wall Street Journal article.

Lifelong friends, business partners Beth Tardiff and Margherita Perry co-own Evolve Beauty Institute in Palm Coast, offering private instruction to aspiring professionals in the beauty industry.

But as time went on and with a love of beauty in their blood, the determined duo launched the Evolve Beauty Institute, and are doing what they do best – training the next generation of cosmetologists at their new Palm Coast location.

After 36 years in the industry, Margherita Perry has fine-tuned her technique into an art, and sets the bar high for graduates of the private cosmetology school.

From the best in the business “competition nails” to esthetician and lash extension certification, those looking to upskill, reskill or delve into a new industry will find a welcoming, professional team ready to take students on an educational journey into the world of beauty.

Developing the curriculum, owner/administrator/instructor Beth Tardiff oversees the skin and nail instruction at Evolve Beauty Institute in Palm Coast.

The curriculum, designed by Tardiff exclusively for the Evolve Beauty Institute, is based on the Milady Standard Cosmetology training and it’s intensive. While students learn theory, they’re also gaining real world experience with hands on training and even though certification doesn’t require a practical these days thanks to changes at the state level, Perry says students coming from the Evolve Beauty Institute are employable on day one after receiving their license, equipped with the expertise to execute the latest trends.

“Styles changes but our objective has always been to keep our class sizes small, and to offer as much hands on education as we can,” said Tardiff. “I feel that our education is much more advanced than other institutions. We make sure that our students are able to get a job and feel comfortable in their abilities.”

Seating their first class in March 2021, the industry professionals are preparing to welcome their third class of students.

Students practice the art of skin care at the Evolve Beauty Institute with small, personalized classes designed to produce ready-to-work professionals upon graduation.

With a recent Monster jobsite poll reported by CNBC indicating that 92-95% of American workers were considering changing jobs, even industries, Perry says with state mandated changes to certification requirements, it’s the perfect time to fast track and learn a new skill.

Sharing the lineup and fee schedule, Evolve Beauty Institute offers flexibility and payment options to meet the needs of individual students, and in as little as five weeks, students can be on their way to earning a living as a professional in the beauty industry.

“We have numerous former students that have opened a hair salon, opened a lash and nail salon, and a facial/beauty bar,” said Perry, with a roster of local favorites among their successful graduates such as The Beauty Box, Glow Up Beauty Bar, DC Hair & Beauty.

With a spacious facility and small class sizes, it’s the ideal location to learn and grow, and Perry says it’s about empowering individuals to be self-sufficient with a trade that’s always in demand.

The separate full service salon offers hair, nail and skin services, as well.

“We want to empower people to be the best they can be and to learn that the beauty industry, you can’t outsource it,” said Perry.

“Anytime I’ve moved, it’s been for the betterment of the business,” she said. “We have an awesome program. When they leave here they can do all of it.”

For more information, visit

Evolve Beauty Institute

4 Office Park Drive, Suite 203

Palm Coast, FL 32137

(386) 302-5220

Featured Photo: Lifelong friends, business partners Beth Tardiff and Margherita Perry co-own Evolve Beauty Institute in Palm Coast, offering private instruction to aspiring professionals in the beauty industry.


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