April 16th Luncheon Meeting with
Brian London
Leading expert in tourism economics, destination marketing, and public policy

When:
Wednesday, April 16, 2025
11:30 am – 1:00 pm

Location:
Hammock Dunes Club, 30 Ave Royale, Palm Coast, FL 32137

Event cost for members:
$35
Event cost for guests:
$40

Meal Choices:
£ Chicken Romano with Mushrooms
£ Blackened Mahi Mahi
£ Chef’s Choice Vegetarian Meal

Event Topic
“The Impact of Tourism on Florida’s Economy and Politics: Challenges, Opportunities, and Trends.”

Overview: Tourism is the lifeblood of Florida’s economy, driving billions in revenue, creating jobs, and shaping public policy. As the industry evolves, so do the challenges and opportunities. From government regulations and infrastructure funding to the rise of AI-driven marketing strategies, this presentation will examine how tourism influences state and local decision-making, and what the future holds for one of Florida’s most vital industries.

About Our Speaker

Brian London is a leading expert in tourism economics, destination marketing, and public policy. As a tourism economist and consultant, he has advised industry associations, served as executive director of the Southeast States Chapter of the Travel and Tourism Research Association, and was a board director for Destinations International.

He previously held staff roles with VISIT FLORIDA and the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, gaining firsthand experience in state and regional tourism strategy. He recently completed a six-year term on the board of Visit Jacksonville, further deepening his expertise in destination leadership and tourism development.

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