FLORIDA – bestbet welcomes Katie Root to its executive team as the new Director of Marketing. In her role, Katie will spearhead strategic marketing and business development efforts across the company’s three locations in Jacksonville, Orange Park, and St. Augustine.

Katie brings over 15 years of experience in entertainment marketing, including leadership roles with The Atlanta Hawks and State Farm Arena, as well as The St. Augustine Amphitheatre and Ponte Vedra Concert Hall. Her extensive experience positions her as a seasoned professional in entertainment marketing, supported by her deep insights into consumer behavior and market trends. Her track record reflects her ability to contribute effectively to this dynamic industry.