St. Augustine, Florida, December 3, 2021 — St. Johns County is excited to announce an upcoming branding effort to reflect our diverse and growing county. This research-driven, county-wide initiative will provide an opportunity for local community members to give their input through focus groups and online participation to ensure the new brand represents St. Johns County’s unique history, diversity, and experiences. The branding initiative will help St. Johns County promote itself as a premier location to live, work, and visit.

Focus groups have limited seating, and advanced registration is required to participate. Individuals interested in participating in the focus groups should register by contacting Tera Meeks at tmeeks@sjctdc.com or 904-209-4428. Registration will be first-come, first-served. Due to limited capacity, each interested party will only be registered to attend one focus group meeting. Registration requests will be accepted until 5:00 pm Wednesday, December 15. The following focus group opportunities are available:

Tourism Based Business Focus Group

Who: Accommodations, Attractions, Restaurants, and other tourism-based businesses

When: Thursday, December 16 from 9:00 to 10:30 a.m.

Where: SJC Health and Human Services Building located at 200 San Sebastian View, St. Augustine, FL 32084

SJC Resident Focus Group

Who: Interested St. Johns County Residents

When: Thursday, December 16 from 3:00 to 4:30 p.m.

Where: SJC Health and Human Services Building located at 200 San Sebastian View, St. Augustine, FL 32084

Local Business Focus Group

Who: Professional, Industrial, Retail and other non-tourism based businesses

When: Friday, December 17 from 9:00 to 10:30 a.m.

Where: SJC Health and Human Services Building located at 200 San Sebastian View, St. Augustine, FL 32084

To be part of this exciting venture, please visit www.brandingsjc.com and share your favorite story or memory of St. Johns County. If you prefer to let pictures tell your story, post one (or a few) of you, your family, and friends at a favorite St. Johns County location. Post both stories and pictures on Instagram using #ShareYourSJC. Your photos might even be used in a social media campaign associated with the roll-out of the new brand!

Media Release: St. Johns County

Photo: St. Augustine, Ponte Vedra & The Beaches

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