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Information provided courtesy: St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau. Photo: Spanish Military Hospital Museum.
Palm Coast, FL – Starting over can be a challenge. It’s a life changing experience that requires an honest and comprehensive evaluation of a person’s strengths and weaknesses, goals and challenges.
In business it’s called a SWOT analysis – strengths, weaknesses, opportunities and threats, and it defines a business owner’s next steps.
Taking a responsible path with a beauty salon and thriving cosmetology school opened several years ago, it was during COVID’s lockdowns that Margherita Perry and Beth Tardiff closed the doors and sought to regroup, one business among many across America that never reopened their doors in one of the most heavily impacted service industries.
“Barber shops, nail salons and other providers of personal services appear to be hardest hit, according to the Fed study, accounting for more than 100,000 establishment closures beyond historically normal levels between March 2020 and February 2021,” noted Ruth Simon in an April 16, 2021 Wall Street Journal article.
But as time went on and with a love of beauty in their blood, the determined duo launched the Evolve Beauty Institute, and are doing what they do best – training the next generation of cosmetologists at their new Palm Coast location.
After 36 years in the industry, Margherita Perry has fine-tuned her technique into an art, and sets the bar high for graduates of the private cosmetology school.
From the best in the business “competition nails” to esthetician and lash extension certification, those looking to upskill, reskill or delve into a new industry will find a welcoming, professional team ready to take students on an educational journey into the world of beauty.
The curriculum, designed by Tardiff exclusively for the Evolve Beauty Institute, is based on the Milady Standard Cosmetology training and it’s intensive. While students learn theory, they’re also gaining real world experience with hands on training and even though certification doesn’t require a practical these days thanks to changes at the state level, Perry says students coming from the Evolve Beauty Institute are employable on day one after receiving their license, equipped with the expertise to execute the latest trends.
“Styles changes but our objective has always been to keep our class sizes small, and to offer as much hands on education as we can,” said Tardiff. “I feel that our education is much more advanced than other institutions. We make sure that our students are able to get a job and feel comfortable in their abilities.”
Seating their first class in March 2021, the industry professionals are preparing to welcome their third class of students.
With a recent Monster jobsite poll reported by CNBC indicating that 92-95% of American workers were considering changing jobs, even industries, Perry says with state mandated changes to certification requirements, it’s the perfect time to fast track and learn a new skill.
Sharing the lineup and fee schedule, Evolve Beauty Institute offers flexibility and payment options to meet the needs of individual students, and in as little as five weeks, students can be on their way to earning a living as a professional in the beauty industry.
“We have numerous former students that have opened a hair salon, opened a lash and nail salon, and a facial/beauty bar,” said Perry, with a roster of local favorites among their successful graduates such as The Beauty Box, Glow Up Beauty Bar, DC Hair & Beauty.
With a spacious facility and small class sizes, it’s the ideal location to learn and grow, and Perry says it’s about empowering individuals to be self-sufficient with a trade that’s always in demand.
“We want to empower people to be the best they can be and to learn that the beauty industry, you can’t outsource it,” said Perry.
“Anytime I’ve moved, it’s been for the betterment of the business,” she said. “We have an awesome program. When they leave here they can do all of it.”
For more information, visit www.evolvebeautyinstitute.com.
Evolve Beauty Institute
4 Office Park Drive, Suite 203
Palm Coast, FL 32137
(386) 302-5220
Featured Photo: Lifelong friends, business partners Beth Tardiff and Margherita Perry co-own Evolve Beauty Institute in Palm Coast, offering private instruction to aspiring professionals in the beauty industry.
On Friday, July 9, 2021, the Flagler County Sheriff’s Office (FCSO) Real Time Crime Center (RTCC) notified deputies of a stolen gray Nissan Rogue with a New York tag that was on Palm Coast Parkway. The vehicle and tag were both reported stolen from separate car dealerships in New York.
When deputies found the vehicle parked at a local restaurant unoccupied on Boulder Rock Drive, they staked it out and later observed a male and female approaching it. Contact was made with the occupants, and the male was unable to be positively identified during questioning due to his lack of cooperation and providing a false name. The subjects stated they were on their way to a resort in Orlando for vacation.
The male told deputies he lost his driver’s license and had a paper in the vehicle with his information on it. The paper read John Desernio (DOB: 8/17/1970). The FCSO received a photo of Desernio’s driver’s license from New York, and the photo did not resemble the subject. Deputies notified the male who refused to provide further information about his identity.
Utilizing investigative techniques, the male was later identified as Joseph Borelli (DOB: 2/2/1973), after using the alias of Joseph Borello before being identified by FCSO. He has also gone by John Doe, John Borello, and John Keith, and has several social security numbers registered to his aliases. It was confirmed that Borelli had an active warrant in New York for Burglary.
Deputies made contact with the dealerships in New York where the vehicle and tag were reported stolen from. The owner of one dealership stated a subject stole the vehicle on a test drive. The sales manager of the other dealership stated the tag was stolen off of a new vehicle.
Upon conducting a vehicle search, dozens of hotel cards and 13 checks, ranging from $50 to $9,000, were recovered, totaling approximately $20,000 in forged checks. The company listed on the checks confirmed they were stolen and stated a van was stolen from the company in April 2021 that had a large number of blank checks in the vehicle. A check written to a specific vendor for $175 that was in the van was recovered in the stack of checks Borelli had in the recovered stolen vehicle.
The female subject was released upon the conclusion of the investigation and determined to be unaware of the vehicle and tag being stolen.
“This guy thinks he’s a real Frank Abagnale of ‘Catch Me If You Can’ impersonator with all his alias’ and blank checks,” said Sheriff Rick Staly. “But unlike Abagnale, he made the mistake of stopping in Flagler County and was immediately caught! Our Real Time Crime Center team and deputies did a great job investigating and arresting this criminal. He never made it to the Orlando resort but he did make it to the Green Roof Inn.”
Joseph Borelli was arrested and transported to the Sheriff Perry Hall Inmate Detention Facility. He is being charged with Fugitive From Justice, Grand Theft of a Motor Vehicle, Petit Theft, Providing False Name to Law Enforcement, and Possession of Forged Notes, Checks, or Bills. He is being held on no bond.
View Footage Here: https://youtu.be/sbZ80JtS8pI
Date: July 12, 2021
Prepared by: Melissa Morreale
Phone and Email: 386-529-4086; mmorreale@flaglersheriff.com Release #: 2021-153
Palm Coast, FL – The Palm Coast Fire Department (PCFD) recently recognized the efforts of firefighters for their actions in helping to save the life of a juvenile who had climbed onto the overpass of Palm Coast Parkway & I-95 bridge on Father’s Day. The teen was having a mental health crisis and was a threat to herself.
Engine 21 and Ladder 25 were dispatched to assist the Flagler County Sheriff’s Office (FCSO) on the morning of June 20, 2021, for a juvenile holding onto the outside railing of the overpass. Upon arrival, crews immediately went into action in setting up Ladder 25 and assisting the FCSO in bringing the distressed teen to safety. PCFD Interim Fire Chief Kyle Berryhill praised the efforts of the FCSO, the Flagler Beach Police Department, Flagler County Fire Rescue, and the Florida Highway Patrol by stating, “The interagency cooperation is what helps us protect our citizens the best, and this was an example of that”.
PCFD Captain Thomas Ascone nominated the firefighters for the awards, stating, “I have the privilege to work with some amazing and talented individuals. I’m so proud of the work they do day in and day out.” Ascone nominated Driver Engineer Paramedic Kalin Graham and Driver Engineer Mark Davidson for the Gold Life Saving Medal. This medal is presented to a firefighter who, in the face of personal hazard, saves the life of another person with disregard to personal safety, without their actions creating an additional hazard or compromising the mission.
Driver Engineer Graham has been with the Palm Coast Fire Department since 2016; she is a graduate of Daytona State College for Firefighting and the College of Central Florida for EMT and Paramedic. Driver Engineer Davidson has been with the Palm Coast Fire Department since 2006; he is a graduate of Daytona State College for Firefighter, EMT, and Paramedic. Both are also members of the PCFD’s Technical Rescue Team.
The Palm Coast Fire Department also provided a Unit Commendation Ribbon to the crews of Engine 21, Fire Police, and Ladder 25 for their supportive efforts. The Unit Commendation Ribbon is awarded to a group of members who have performed services to the department in a highly commendable manner. The crew members included: Driver Engineer Mark Davidson, Firefighter-Paramedic Fortunato Damiano, Fire Police Captain Steve Garnes, Driver Engineer Kalin Graham, Lieutenant Patrick Juliano, Lieutenant Nikolay Kulev, and Firefighter-EMT Justin Pacifico.
“The job that the Fire-Rescue and Sheriff did was simply superb”, stated Mayor Eddie Branquinho at the June 22, 2021, Palm Coast City Council Meeting. He also stated, “That truck saved the life of a 17-year-old”. Ladder 25 was recently dedicated this past Memorial Day to the memory of Marine Sergeant Zachary J. Walters who was killed during a tour of duty in Afghanistan; it is currently in service at Fire Station 25.
NEWS RELEASE – City of Palm Coast
Contact: Lieutenant Patrick Juliano, Fire Public Information Officer
386-986-2488; cell 386-290-9722
July 12, 2021
The Florida Department of Transportation (FDOT) invites you to a public hearing regarding project plans on State Road (S.R.) A1A from north of Ocean Marina Drive to south of Westmayer Place on Thursday, July 15, at 5:30 p.m.
The purpose of this project is to enhance vehicular and pedestrian safety in the Town of Beverly Beach. Project plans include repaving S.R. A1A within the project limits as well as operational improvements to enhance mobility along the corridor. Improvements for pedestrian visibility and connectivity are also being proposed. This public hearing is being held to present information and receive community feedback.
The Department is offering multiple ways for the community to participate in the hearing. All participants, regardless of the platform they choose, will participate in the same live hearing.
The virtual and in-person hearing location open at 5:30 p.m. on Thursday, July 15. A presentation will begin promptly at 5:45 p.m., followed by a formal public comment period. If joining online, please allow adequate log-in time to view the presentation in its entirety.
All hearing materials, including the presentation, will be available on the project website at www.cflroads.com/project/445690-1 prior to the hearing. A recording of the hearing will be available on the website within a week following the hearing.
FDOT is sending notices to all property owners, business owners, interested persons and organizations to provide the opportunity to give comments to FDOT regarding S.R. A1A Safety Improvements. The hearing gives everyone an opportunity to express their views about the proposed modifications. While comments about the project are accepted at any time, please send your comments by July 26, to be included in the records for this public hearing.
Public participation is solicited without regard to race, color, national origin, age, sex, religion, disability, or family status. Persons wishing to express their concerns relative to FDOT compliance with Title VI may do so by contacting Jennifer Smith, FDOT District Five Title VI Coordinator at Jennifer.Smith2@dot.state.fl.us.
Persons who require accommodations under the Americans with Disabilities Act (ADA) or persons who require translation services (free of charge) should contact Carolyn Fitzwilliam at 386-943-5215 or Carolyn.Fitzwilliam@dot.state.fl.us at least seven (7) days prior to the hearing. If you are hearing or speech impaired, please contact us by using the Florida Relay Service, 1-800-955-8771 (TDD) or 1-800-955-8770 (Voice).
If you have any questions or comments about the project, please contact me by phone at 386-943-5231, email at Taleb.Shams@dot.state.fl.us, or U.S. mail at Florida Department of Transportation, 719 S. Woodland Blvd., MS 542, DeLand, Florida 32720.
Palm Coast, FL – As the swimmers took their marks and the whistle blew, swim coach Tom Gillin watched proudly as a longtime dream of his came to fruition.
Hosting the inaugural “Duel in the Pool” event on Saturday evening, the friendly competition pitted the Flagler Sheriff’s Police Athletic League swimmers against the Palm Coast Parks and Recreation summer swim team for 10 different competitions over the two hours, at the Belle Terre Swim & Racquet Club.
Providing in-depth commentary for parents and grandparents on the sidelines and tips on technique for the youth swimmers, 2004 Olympic trials qualifier Daniel Cruz shared his swimming secrets with the kids.
Starting his own aquatic journey under the direction of Coach Gillin, the 2001 Flagler Palm Coast High School graduate and star swimmer, now teaching in Dubai, sees the opportunity for success among some of the young athletes in Flagler County today.
“I started swimming at an early age in programs like this, so I think that’s where it comes from, to get people involved at a young age, as early as possible,” he said, sharing his impressive background.
“I grew up in Flagler, and I’ve known Tom since I was 7-years old. I won two high school state titles for FPC in the 100 meter butterfly in my junior and senior year. Then I went on to swim at the University of Kentucky and I was ranked 12th in the world in the 200 meter butterfly. I won a southeastern conference title for the same event, the 200 meter butterfly. I missed the Olympic team in 2004. I was in the final heat and missed it by 1 second and one-tenth, so I was in the race, third going into the last turn, and you have to get first or second, so a couple guys pulled ahead right at the very end and I was sixth place overall. But still, all my accomplishments I credit to starting here actually, at this pool and Frieda Zamba. This is where I got started swimming. I wouldn’t have been able to do it without Tom.”
“One of the things I really liked coming out today was the enthusiasm. When you get to watch kids race and put a lot of effort into it, they’re passionate about it, I think it makes a world of difference. There’s a lot of swimmers here, talent in the water that I saw that could go on and swim definitely high school and beyond.”
Gillin was thrilled to have Cruz on deck to talk with the kids.
“By chance he happened to be in the country and I asked him if he could come over and be our color commentator, be our Rowdy Gaines and tell everybody what’s happening,” said Gillin. “A lot of times parents don’t know what’s going on when they watch everything so it’s good to have somebody explain. It was kind of neat to see the look in the kids’ eyes when he’s explaining something and they’re looking and absorbing everything. They want to know how to swim faster.”
Coaching the Palm Coast parks and recreation team, outdoor recreation manager James Hirst was there to greet each swimmer upon their return to the deck. For their first meet he helped bolster their confidence by offering up high fives and encouragement throughout the event.
“We have around 12 and usually have a team of about 25 we have practice every Monday, Wednesday, Friday,” explained Hirst.
“This is the first time we’ve ever done something like this. A lot of it’s just practice. We just try and teach technique but this is the first time these guys have been in a meet so they’re all excited. It’s their first ever relay.”
Team Palm Coast members Ava (butterfly) and Faith (backstroke) hovered near the water in anticipation of the first relay.
“I thought it sounded like fun,” said Ava, when asked why she wanted to compete.
From the sidelines Michael Payne and his wife watched their two children, glad to have a hometown event for the kids.
“They’ve been practicing for the past month, every day,” he said. “I was kind of excited because the last time PAL did an event it was many different groups and organizations down in Ormond, so it’s kind of nice to see a little Flagler County rivalry.”
Declaring everyone a winner as the swimmers happily refueled with Five Star Pizza after the vigorous workout, Gillin reflected on the sportsmanship of the participants, who cheered until the very last swimmer returned, and the quality of the summer league athletes for possible future recruitment.
“I don’t know what it is, but I notice our swim teams are more like swim families. With the community teams and high school teams, you just get that kind of camaraderie,” shared Gillin.
“The selfish reason is we’re trying to get people involved in high school swimming and hopefully we plant the seeds now, get them excited about swimming and they’ll be our future swimmers and lifeguards and doing things like that,” said Gillin, who also heads up the Flagler Beach Junior Lifeguard program.
“It was great to see it happen and great to see the kids having a good time and the parents getting into it.”
Leads into the Future presents a special Palm Coast Mayoral Candidate Forum on Tuesday, 7/13 from 9-10am at Carrabba’s Italian Grill and streaming live on https://www.facebook.com/groups/leadsintothefuture.
Open to the public.