Palm Coast, FL (December 3, 2021) Matthew Bingham has two loves. Commercial real estate development and French fries. He’ll tell you right off the bat it’s his favorite thing about being a Checkers franchisee.
On the other hand, Matt’s brother Will, co-owner of the new location on Old Kings Road just across from Staples says it’s all about the bacon.
“The fries are amazing but I like the Baconzilla! I’m a bacon guy. Two patties, cheese and a bunch of bacon,” Will said definitively.
The pair hosted a ribbon cutting on Friday, giving away free fries for customers during the day. The excitement on their faces as they did the official honors alongside area dignitaries, was priceless as a steady stream of cars continued though the drive-thru.
“It’s great. Matthew and I started this idea about three years ago. We were at a convention together and said, let’s do it, let’s jump into a franchise together,” shared Will. “We’ve built restaurants for other people before, so here we are. We’re thrilled to be in Palm Coast, it’s an awesome town.”
Strategic in their decision, it was the perfect location for their second Florida-based Checkers location.
“Palm Coast is a growing community and we wanted to be part of the growth. There’s a big gap in the Checkers brand in this area,” said Matt, noting the lack of locations between Daytona Beach and Jacksonville when deciding where to open their store.
Palm Coast Mayor David Alfin, in attendance along with Greg Blose from the Flagler Palm Coast Regional Chamber of Commerce, Col. Jack Howell from Teens-In-Flight, Flagler County Sheriff’s Office Commander Kenny Gonclaves and others, said he is seeing more investment into the City of Palm Coast, and not just at the business level.
“I’m extremely excited because not only has the family that built the Checkers business, starting up a new enterprise here, but they have actually moved into the community,” said Alfin.
“They live here. They put roots and stakes down into the community so they’re engaging themselves and I think that’s the perfect way to support our plan of economic development here in the city of Palm Coast.”
“I think that we have provided a lifestyle, we’re an amenity rich environment, building a business here makes sense. But not just that, Palm Coast business model, financial business model proved to be a profitable enterprise for these locals,” he said.
The Bingham brothers are also partners with their father Jimmy Bingham and Bill Roose on the location, and Matt, a Palm Coast resident for the past six years, said they found the company’s corporate values in line with their own, when deciding where to invest their dollars.
“I like Checkers for their fries, really,” he said with a chuckle. “No, they have a really good community. The Checkers community is really good. Corporate works really well with their franchisees, they’re very helpful,” he said.
When asked what he hopes to bring to the Palm Coast community … you guessed it.
As for now, hungry holiday shoppers can drive thru for a Big Buford, a Garlic & Butter Bacon Buford Combo or even a Mother Cruncher Chicken Sandwich. They even have chili dogs, loaded fries, milkshakes, slushies, and funnel cakes.