(Bunnell, Fla.)—Palm Coast and the Flagler Beaches Tourism Development Office (TDO) will celebrate National Tourism and Travel Week (NTTW), the annual celebration of the contributions of the U.S. travel industry, May 3-9, 2026. The week shines a spotlight on the U.S. travel industry’s essential role in driving economic growth, creating jobs and enhancing the nation’s global competitiveness.

Palm Coast and the Flagler Beaches TDO will mark the week with its “Hats Off to Hospitality” campaign to honor local tourism employees. As part of the celebration, TDO staff will hand-deliver swag bags including destination branded baseball caps, promotional items, and more to local hospitality workers throughout the week.

“Our local frontline workers play a vital role in the success of Flagler County tourism by providing incredible customer service and creating lifelong memories for visitors said Amy Lukasik, Executive Director for Palm Coast and the Flagler Beaches. “Their dedication and professionalism keep visitors returning to the destination, which drives economic opportunity and helps shape quality of life in Flagler County.”

Tourism in Flagler County plays a vital role in the local economy by generating significant revenue in the community. Each year, the tourism sector contributes to job creation, infrastructure improvements, and the growth of related industries.

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