DAYTONA BEACH, Fla. – The stage is set for The NASCAR Foundation’s Taste of the 24 presented by Foundation Risk Partners. The annual fundraiser takes place Saturday, January 28, at Daytona International Speedway during the 61st running of the Rolex 24 At DAYTONA, North America’s most prestigious sports car race.

“We are looking forward to a great event to kick off our 2023 season,” said Nichole Krieger, executive director of The NASCAR Foundation. “As always, the restaurants and businesses participating in the Taste of the 24 will take center stage in this unique dining event to raise much-needed funds to support children in our community and across the country. Without these community partners, we could not have this event which has grown to be a highlight of our racing season.”

The Rolex 24 At DAYTONA is the ultimate test of endurance, speed, and skill for world-class competition at the World Center of Racing. The world-wide “twice-around-the-clock” iconic event will open the IMSA WeatherTech SportsCar Championship season with a 1:40 p.m. ET start. The event will mark the debut of the much-anticipated Grand Touring Prototype (GTP) class on the 3.56-mile road course. The GTP class combines internal combustion engines with cutting-edge technology in an electrical support powertrain.

For the Taste of the 24, patrons will be treated to an unrivaled dining experience featuring live entertainment and local restaurant fare in the Midway Suites of the World Center of Racing. At 6 p.m. ET, attendees will sample menu items from area restaurants amid the backdrop of the season-opening race for the IMSA WeatherTech SportsCar Championship.

Fans will not go hungry! The NASCAR Foundation will unveil the wide range of local restaurants that will serve up sample-sized appetizers, entrees, and desserts from their menus in the coming weeks.

Participating restaurants (as of 12.9) include: 4 Rivers Smokehouse, Ben & Jerry’s, BJ’s Restaurant & Brewhouse, Blue Flame, Bull and Boar, Carolina Seafood Co., Crabby’s Oceanside and Crabby’s Bar & Grill NSB, Cupcake Metropolis, Dave & Buster’s, Daytona’s Original First Turn Steakhouse, Giuseppe’s Steel City Pizza, Kale Café, Phatty Chow, Rock Bottom Restaurant & Brewery, Sauté Kingz, Sloppy Joe’s Daytona Beach, and Treats & Sweets Cakery.

“We are excited to return as the presenting sponsor for The Taste of the 24,” stated Charles Lydecker, Chairman and CEO of Foundation Risk Partners. “This signature event in Daytona Beach is a wonderful opportunity for our local community to come together and mingle in the spirit of good food and fast-paced entertainment to raise funds and support children who need our help.”

Event sponsors joining Foundation Risk Partners include Dave Turner, Inc., Daytona’s Garage, Embry-Riddle Aeronautical University, Jeep Beach, McKim & Creed, Radiology Associates, SeaGate Homes, and Truist.

Ticket packages are on sale now, including a limited number of all-inclusive VIP tickets priced at $160 per person. Taste of the 24 ticket options include:

  • VIP Tickets, priced at $160 per person, include:
    • Early Entrance to Taste of the 24 at 5:30 PM
    • A two-day pass to the Rolex 24 At DAYTONA that includes access to the infield, UNOH Fanzone, and general admission frontstretch seating for two exciting days of on and off-track action
    • One drink ticket
  • General Admission tickets, priced at $110 per person, include:
    • Taste of the 24 admission in the Midway Suites at Daytona International Speedway
    • A two-day pass to the Rolex 24 At DAYTONA that includes access to the infield, UNOH Fanzone, and general admission frontstretch seating for two exciting days of on and off-track action
    • One raffle ticket for a chance to win a Rolex Watch
  • Children’s tickets, priced at $24 per person for children 12 & under, include:
    • Taste of the 24 admission in the Midway Suites at Daytona International Speedway
    • Free access to Rolex 24 AT DAYTONA with parent ticket purchase

Ticket options are also available for patrons who have already purchased Rolex 24 At DAYTONA tickets. Taste of the 24 tickets are available by calling (386) 310-5710 or visiting

Proceeds from the event benefit The NASCAR Foundation’s Speediatrics Children’s Fund is dedicated to providing medical care and health and wellness resources to children in Florida and across the country.

Fans are also encouraged to reserve their place in history at The Rolex 24 At DAYTONA by logging onto or by calling 1-800-PITSHOP.  New in 2023, garage access will now be included for all 2-day infield and single-day customers, enhancing the experience for guests by providing close access to the incredible cars and teams. Kids 12 and under are admitted FREE to the Rolex 24 At DAYTONA.

Fans can stay connected with Daytona International Speedway via, on TwitterFacebook and Instagram, as well as the all-new NASCAR Tracks App, for the latest speedway news.

About Foundation Risk Partners
Our mission at Foundation Risk Partners (FRP) is to continue developing partnerships with highly respected, growth-oriented agencies that complement our preeminent insurance brokerage team that is Top 20 in the nation. Our broad platform of insurance lines and services are backed by a data-driven group of professionals for the benefit of our clients and communities.

About The NASCAR Foundation

The National Association for Stock Car Auto Racing Inc. (NASCAR) established The NASCAR Foundation in January 2006 to support initiatives that positively affect the lives of children throughout the United States. The 501(c) (3) non-profit entity partners with medical experts and other charitable organizations to fund children’s health care programs. The NASCAR Foundation has cumulatively donated more than $43 million to reach nearly 1.7 million children. For more information on The NASCAR Foundation, visit Follow The NASCAR Foundation on Facebook at or on Twitter at @NASCAR_FDN.

About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.