JACKSONVILLE, Florida (December 18, 2025) – The North Florida Marine Association is proud to announce the 78th Annual Jacksonville Boat Show, January 23-25, 2026, at the Prime Osborn Convention Center, located at 1000 Water Street in Jacksonville. This beloved North Florida event has been bringing together the boating community since 1947.
This year’s Boat Show, sponsored by VyStar Credit Union, will offer three days of water-related fun, family-friendly activities, and educational seminars—as well as amazing, once-a-year deals on hundreds of boats and thousands of accessories. Boat Show attendees will be among the first to see and board brand-new models of all types of watercraft, including fishing boats, cruisers, ski boats, pontoons, inflatables, personal watercraft, and more.
The 78th Annual Jacksonville Boat Show highlights include:
• Daily: A wide range of more than 100 vendors will feature boating accessories, resources, tips, and gear. See the latest boat models on display from more than 20 dealers throughout Prime Osborn’s 75,000 square-foot show floor.
• Friday and Saturday, beginning at 2 pm: During FREE seminar presentations, Tommy Derringer will discuss “Mastering the Inshore Slam: Proven Artificial Lure Techniques for Northeast Florida.” Sponsored by Windward Marina Group.
• Saturday, from 10am to 1pm: Donna Frantz with Fishing 101 will host a FREE Kids Fishing Clinic. The first 100 kids to complete the interactive clinic will receive a rod-and-reel combo, courtesy of Continental Battery Systems.
• Saturday only: The first 100 visitors (15 years and under) to the Jacksonville Sail and Power Squadron Booth (B10 and B11) will receive a free life jacket, courtesy of VyStar Credit Union.
Jacksonville Boat Show sponsors include VyStar Credit Union, Jacksonville Chrysler Jeep Dodge Ram Westside, Continental Battery Systems, and Windward Marina Group. Tickets are on sale at www.boatjax.com
Hours and Admission: Prime F. Osborn III Convention Center is located at 1000 Water Street, Jacksonville, FL 32204. Boat Show hours are 11am to 6pm Friday, January 23; 10am to 6pm Saturday, January 24; and 10am to 4pm Sunday, January 25. Admission is $15 for adults; $5 for children 12 and under; and $12 for seniors, military, and first responders with ID. For more information, visit www.boatjax.com.
