TALLAHASSEE, Fla. —VISIT FLORIDA’s 2024 Economic Impact of Tourism study revealed record-breaking economic contributions to Floridians from the state’s tourism industry. New data confirm that travel and tourism generated $133.6 billion in economic impact in 2024 and saved Florida’s 9+ million households nearly $2,000 each in taxes.
Out-of-state visitors to Florida spent $134.9 billion last year, a 3.0% increase over 2023. Americans accounted for $120.1 billion of that total, and international visitors contributed $14.8 billion. For every dollar spent by a visitor, 99 cents remained in Florida.
Tourism continued to support Florida’s workforce and tax base in monumental ways. The industry backed 1.8 million jobs in 2024 and generated $79.9 billion in wages. Tourism-related activity produced $33.6 billion in federal, state, and local taxes.
“Our tourism industry is critical to Florida’s strong economic position,” said Governor Ron DeSantis. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”
“Tourism drives Florida’s economy,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “This new data from VISIT FLORIDA’s economic impact study demonstrates the value of Florida’s investment in tourism and tourism marketing. Florida’s 9.1 million households are saving nearly $2,000 a year because of the tax revenues generated by Florida tourism. VISIT FLORIDA will continue to responsibly steward this valuable investment for Florida’s residents.”
Highlights from the 2024 VISIT FLORIDA Economic & Fiscal Impact of Tourism in Florida Report by Rockport Analytics
Tourism in 2024 broke records at 143 million visitors.
Visitor spending by out-of-state travelers increased by 3.0% in 2024, reaching $134.9 billion.
The Travel & Tourism sector accounted for 7.8% of Florida’s Nominal Gross State Product (GSP), contributing $133.6 billion to the state’s economy in 2024.
For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. This is up from 97 cents of every dollar being retained in the Florida economy in 2023.
Taxes generated by travel and tourism in Florida grew 3.3% in 2024, reaching $33.6 billion.
Without tourism, Florida households would pay $1,730 more annually in state and local taxes alone to sustain current levels of revenue.
Tourism-supported employment in Florida grew by 1.8% in 2024, reaching 1.8 million jobs.
Tourism-supported wages totaled $79.9 billion, including $44 billion in direct wages. This represents a 4.6% year-over-year growth from 2023.
Media Release: Office of Florida Governor Ron DeSantis
