ORLANDO, Fla. – The Miss America Organization is proud to announce a landmark multi-year partnership with Daytona International Speedway, home of the legendary DAYTONA 500 and Rolex 24 At DAYTONA races. This collaboration unites two iconic American institutions—Miss America and Daytona International Speedway—that share a commitment to impact, entertainment, and strengthening communities nationwide.
“For more than 104 years, Miss America has been a tradition that inspires women to lead. Daytona International Speedway carries that same spirit of excellence on a global stage,” said Miss America CEO and Owner Robin Fleming. “Bringing our two iconic brands together is an extraordinary opportunity to celebrate what makes American traditions timeless.”
As part of the partnership, Daytona International Speedway will make a $10,000 annual donation to the Miss America’s Scholarship Foundation (MASF), reinforcing the shared mission of supporting education and opportunity. Each year’s Miss America will also attend a flagship motorsports event at Daytona International Speedway such as the prestigious Rolex 24 At DAYTONA or The Great American Race – the DAYTONA 500.
Adding to the excitement, Frank Kelleher, President of Daytona International Speedway, will join the celebrity judging panel for the Miss America and Miss America’s Teen competitions this year.
“Miss America showcases accomplished women who embody talent, intelligence, and leadership — qualities that inspire us all,” said Daytona International Speedway President Frank Kelleher. “Just as the DAYTONA 500 is a defining moment in motorsports, Miss America is a defining stage for these remarkable women. I’m honored to serve as a judge in 2026 and proud to celebrate two traditions that represent excellence and opportunity at the highest level.”
The partnership will officially launch with Miss America 2026, the 98th woman to wear the crown, who will be crowned on September 7 at the Walt Disney Theater in the Dr. Phillips Center for the Performing Arts. Celebrating the 104th year of the Miss America brand, this new chapter highlights the synergy between motorsports, entertainment, and the organization’s mission of empowering young women through service and scholarship.
